MILAN-BASED JUNIOR ART DIRECTOR AND DIGITAL ARTIST, MARIIA GENKINA
masha15gen@gmail.com
01 / Art Direction
02 / Editorial Design
03 / 3D Art
02 / Editorial Design
03 / 3D Art
Combining my passion for three-dimensional spaces with a deep love for art, human connection, and poetry, I aspire to transport you into captivating realms that transcend the bounds of imagination, inviting you to experience the extraordinary.
AUXILIUM
/ Developing and designing the concept for the expanded play-to-earn game, including its innovative fundraising system /
Playing video games is an intense way to pass the time and relax after a hard day, but what if you could experience an emotional uplift while exploring virtual worlds and, at the same time, contribute to something good in the real world?
Auxilium is an expanded play-to-earn game that guides users on a captivating interplanetary journey with a mission to address real-world environmental issues.
Here, users can earn money and simultaneously help our planet by raising donations. The entire storytelling of the project revolves around the tale of eight unexplored planets. Auxilium embodies a revolutionary form of fictional art tailored specifically for Generation Z. To unveil the story, players participate in various virtual and physical activities, interact with Conversational AI, explore virtual realities, NFTs, and project tokens.
The project offers a philanthropic approach to charity, promoting emotional well-being through catharsis. As users progress through the game, they safely experience and release emotions while also learning to perceive planet as a living organism that requires support and care.
Here, users can earn money and simultaneously help our planet by raising donations. The entire storytelling of the project revolves around the tale of eight unexplored planets. Auxilium embodies a revolutionary form of fictional art tailored specifically for Generation Z. To unveil the story, players participate in various virtual and physical activities, interact with Conversational AI, explore virtual realities, NFTs, and project tokens.
The project offers a philanthropic approach to charity, promoting emotional well-being through catharsis. As users progress through the game, they safely experience and release emotions while also learning to perceive planet as a living organism that requires support and care.
BORN IN ART
/ Developing and designing the conceptual project for the Medicom Toy - new Be@rbrick collection and campaign /
In Born In Art, the iconic silhouette of Be@rbrick embraces the beauty of well-known masterpieces. The collection showcases the brand's strength in embodying fundamental concepts.
The Born in Art collection embodies a harmonious blend of culture and the beloved bear silhouette from our childhood memories. The primary aim of this new collection is to craft a unique talisman that infuses a touch of masterpiece into consumers' daily routines. This innovative Be@rbrick toy challenges traditional perceptions of museum masterpieces, blurring the boundaries between art and reality. Can a toy evolve into a masterpiece itself? Alongside the classic Be@rbrick toys, the collection features miniature accessories like earrings and brooches. Born in Art revitalizes the bear's blank canvas with the timeless beauty of centuries past.
Peering into the transparent outer layer of the toy, consumers will discover a vibrant, hidden world within, inviting them to explore the depths of artistry and imagination.
Peering into the transparent outer layer of the toy, consumers will discover a vibrant, hidden world within, inviting them to explore the depths of artistry and imagination.
DANS LES NUAGES
/ Developing and designing the conceptual project for the Officine Universelle Buly - collection, bottle design and campaign /
Explore the essence of love captured in eight crafted fragrances. Each scent in the Dans Les Nuages collection pays homage to a different love meanings according to ancient Greek philosophy.
What is love? It's perhaps one of the most enigmatic and ubiquitous phenomena on our planet. Despite our intuitive sense that love is deeply intertwined with everything around us, as Waldo Tobler famously stated, we still struggle to define it definitively. Love remains an intricate, dynamic, and all-encompassing concept that eludes finite explanation.
In Dans Les Nuages, each of the aroma represents one of the meanings of love in ancient Greek philosophy. Deep intellectual research has turned into an olfactory and visual experience, inviting consumers to explore the love topic and immerse in the unlimited world of sincerity.
In Dans Les Nuages, each of the aroma represents one of the meanings of love in ancient Greek philosophy. Deep intellectual research has turned into an olfactory and visual experience, inviting consumers to explore the love topic and immerse in the unlimited world of sincerity.
